Well Rock Group

Through Well Rock Group, I buy and operate one great small business at a time. I’m looking for an owner who is ready to step back, but wants their people, customers, and community taken care of for the long term.

I am not a private equity fund. I’m a long-term owner. I’m not buying to flip in a few years.

I grew up working in almost every small business in town — launch boat captain at the local marina, flower delivery driver, grocery store cashier, landscaper, and restaurant waiter, to name a few. In high school and college, I owned and ran a small commercial car cleaning business, managing customers, scheduling jobs, and working alongside my team.

Those experiences taught me how much an owner’s choices affect employees’ paychecks, family schedules, and sense of pride.

In my adult life, I’ve stayed close to that world, working hand in hand with business owners across the U.S. as an advisor and investor. I’ve helped them think through growth, hiring, and succession – but I’ve always been one step removed.

Now I want to move from advising to owning and operating a business directly. My goal is to be a stable next-generation owner who keeps your culture, keeps your promises to customers, and builds on what you’ve already created.

— Will, Founder, Well Rock Group

If we’re the right fit, here’s how I approach a transition:

• Respect for your legacy. I aim to keep your company name, reputation, and core values intact.
• Steady leadership. I step in as a full-time owner-operator; your team keeps doing what they do best.
• No “slash-and-burn” playbook. I focus on smart, steady improvements, not quick cuts to dress up numbers.
• Long-term horizon. My plan is to own for decades, not sell to the highest bidder in a few years.

I emphasize building trust and navigating the process hand-in-hand with you. I move quickly and with full confidentiality, seeking a fast, lucrative exit for you.

• Intro Call – 30 minutes: Get to know each other and discuss your goals.
• Meet in Person – within ~48 hours of fit: Learn more about your business and future plans.
• Letter of Intent – typically 1–2 weeks: Agree on price and key terms.
• Diligence and Transition Planning – 60–90 days: Deep dive together to set up a successful transition.
• Deal Closed: Ownership transitions and I begin executing the plan.

I’m focused on established, recurring-revenue service businesses with strong fundamentals.

If you’re starting to think about succession, or just want a confidential conversation about options, I’d be glad to connect. Please email will@wellrockgroup.com.